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Capturing market share: outsourcing benefits for direct sellers

by | Nov 7, 2017

The latest World Federation of Direct Selling Association (WFDSA) report ranked the United States as the world’s largest direct selling market in 2015, accounting for more than USD183-billion in retail sales worldwide—with sustained regional growth on track at 34%.

But while the US direct selling industry has been firing on all cylinders, direct sellers keen on riding further up the growth path need to double-up their sales strategies and look beyond the typical one-on-one, small group or party-plan setup.

Why? Because direct selling can now literally take place anywhere—from the confines of a brick-and-mortar store or online via social media. Against this background, brands need to hop on digital omni-channel and analytics-driven platforms to directly engage with customers, map the customer journey and improve their shopping experience by teaming up with an omni-channel provider.

According to Deloitte’s “Going digital, going direct”, here’s a quick rundown on some of the irresistible advantages that omni-channel-enabled outsourcing can bring to every direct seller:

1. Growth in revenue
Establishing direct connections with customers will increase engagement and conversion rates through various channels.

2. Improved margins
No need to compete for better in-store positioning and promotions through pricing or trade spend, meaning, less spending.

3. Expanded market reach
Direct sellers can now sell their products online; thus, they can tap into fastest growing markets with the most desirable customer segments.

4. Reduced capital expenditures
Seek out cost-friendly yet top-quality outsourcing providers who have deep knowledge of omni-channel platforms. Lower costs while improving services help increase profits.

5. Improved customer data and relationships
Getting a partner who can help provide a better understanding of customer preferences is key. Delivering a more targeted value proposition yields better chances of developing long-term relationships with customers.

To find out more about game-changing direct selling techniques, drop by Stand #7 and chat with Acquire BPO’s Aleks Bogdanovski and Kevin Colon during the Direct Selling Association’s Fall Conference at the Crystal Gateway Marriott, Arlington County, Virginia from November 6-8, 2017.

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